The Story of an Igbo Trailblazer
Joseph Chukwuka Ulasi, born in 1890 and a native of Nnewi, Anambra State, remains one of the most inspiring figures in Igbo entrepreneurial history. He passed away in 1944, but his legacy endures. Nicknamed “O ji ụkwụ eje Aba” (meaning “he who treks to Aba”), J.C. Ulasi’s determination and resilience set him apart as a pioneering hustler in his time.
In the mid-1920s, as a young man, Ulasi would travel on foot from Nnewi to Aba, a town renowned for its vibrant trade. At Aba, he began dealing in textiles and produce, gradually building his wealth. His early ventures involved setting up roadside stalls along the busy Aba Road, where he tirelessly worked to establish a foundation for future success. Ulasi also employed apprentices, mainly from Nnewi, reaching a remarkable number of sixty apprentices at one point.
By 1933, his hard work paid off as he acquired a fleet of six lorries, which he used to launch a road haulage business. His reputation grew, and he secured a lucrative contract to deliver mail across the Eastern Provinces. The success of his mail delivery service allowed him to expand his fleet to 14 lorries by 1935, cementing his status as a successful transporter
Despite his humble beginnings, J.C. Ulasi came from a Christian family and was influenced by the strong mercantile spirit of his Nnewi community. His company, J.C. Ulasi Motors, became a household name in the 1930s. His achievements were further recognized when he was made a Warrant Chief in Aba.
Ulasi’s success inspired future generations, including his kinsman Louis Odumegwu Ojukwu, who founded the legendary Ojukwu Transport Company in 1937. His influence also extended to his cousin, Chief Ejikeme Ilodibe, who went on to establish the famous “Ekene Dili Chukwu” transport company.
J.C. Ulasi was the first Nigerian to venture into the transport business, and his success paved the way for many others in the industry. His remarkable story is the origin of the popular phrase “O ji ụkwụ eje Aba”, a testament to his grit and vision.
Now, you know the man behind the legend.
